Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.


SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.


As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.


Search engine optimization and website optimization is much more than throwing up a list of keywords in your meta tags or bulk submissions to search engines.


It involves researching your industry and locating the current top ten competing sites. Then analyzing those sites for a number of items:

There are so many things that contribute to a successful web site, especially if the site provides products and/or services on the web. A well designed, easy to navigate website is very important; but if the site is not recognized and ranked high by the search engines, all of the work has been in vain. Over 80% of visitors are utilizing the major search engines and directories to find sites on the Internet.


With such an overwhelming number of people using the search engines as tools, it is essential for your business that all potential customers can find your web site.


If your web site does not bring in quality traffic, then your online marketing campaign is not working properly. Your company is losing business! The goal for any online marketing is increased sales - and you achieve it by placing your web site on the top of the major search engines and directories. Studies show almost no one passes past the 3rd page (most cases the top 30 placement) of search engine results, so if your web site does not appear in those pages, your web site is essentially invisible!! Studies also show 95% of the web searches are done through the few top search engines (i.e. Yahoo!, Google, and MSN)


Take advantage of industry leading SEO services from Cybergraff to improve your websites ROI


At Cybergraff, we understand the SEO process and work side-by-side with our clients to learn their business in order to achieve their goals. We pay close attention to the ever-changing SEO industry. Our ultimate goal is to place our clients on top of all of their competitors by optimizing their website. SEO is all about marketing - not technology; it's a process, not a one-time project. We offer SEO to any size clients (from a simple few page web site to few thousand page e-commerce site). We supply our clients with a monthly traffic report and, reports of keyword popularity related to their business. We target the meaningful main search engines for positioning, instead of wasting time submitting you site to 2000 different places. However, submitting to search engines is not enough - positioning is everything, and we pay close attention to that. Next, search engine optimization ethics are crucial at Cybergraff - all of our work is presented in an ethical manner. We value the SEO industry as well as our client’s business. Web service providers that do not deliver ethical work will eventually lose both their clients and their place in the industry – and example is the practice is "stuffing" a particular keyword unnecessarily throughout the website - which is known as "spamming"or "spamdexing". What this does is give the website a high ranking temporarily. However, sooner or later the "spamming" is recognized by the search engine and the web site is penalized. This results in banning of URLs. Eventually, practice will end up costing more money for the web site owner. At Cybergraff our goal is not a quick fix - rather, we thrive for long term, permanent results.


Cybergraff complete online marketing campaign includes organic search engine optimization, SEO keyword research, pay per click campaign (PPC) management, directory submissions, link building campaign, and web analytics.